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The Holy Grail to Finding Super-focused Long-tail Keywords

Despite being one of the oldest strategies to get more traffic on the website, SEO has not lost its charm. What has changed is the process of optimising a website to rank it higher on Google. New algorithm updates have almost eliminated black hat SEO techniques at various steps, making it difficult for webmasters to maintain their website position. Google in its efforts to make search more user-friendly is paying special attention to search keywords. As a result, it has become imperative for SEOs to focus on long-tail keywords. These make around 70 percent of search traffic. Let’s dive deeper into the topic to find out the ways to shortlist long-tail keywords that work for you.

What Are Long-tail Keywords?

Long-tail keywords have a higher conversion rate as they have low volume and are less competitive search terms. Since a majority of online searches are long-tail, search engine optimisers cannot skip long-tail keywords.

How to Find Long-tail Keywords that Actually Get Results?

Google Suggestions

Why not use Google to get answers? The autosuggest feature can help you find out long-tail keywords. For instance, if you type “hire a plumber”, a list of less popular search terms such as “hire a plumber for house”, or “hire a plumber for pipe leaks” will appear.

You can also check out the related search section that is present towards the end on the result page. It has a bundle of other suggested keywords that can be relevant to your product or service offerings.

Audience Questions

Google is focusing on user ensuring that they get as accurate results as possible for a search. This is the reason why SEO company India and across the world are leaving the traditional keyword approach behind and paying more attention to creating content with information that users are looking for. When deciding long-tail keywords, always think from a searcher’s perspective. Make a list of questions that a user might ask Google when searching for a product or service that your business also caters to. For instance, if you are into the business of providing interior decoration services, you can add long-tail keywords such as interior decoration services near me, home decor services cost, and more.

Forums are one place where you will find lots of real user questions and this will help you get an idea of the search terms or topics that people usually look for on Google.

Google Tools

The last but the most important tip is to use Google Tools. These free tools such as Keyword Planner and Google Analytics can be of tremendous help with long-tail keywords search and analysis. The advantage of using Google tools is that they don’t cost anything, are always available, in sync with your webmasters account, and remove the guesswork because of the real-time data available.

Wrap Up

Long-tail keywords are easier to rank, have high search demand and generate qualified traffic. It makes a lot of sense to optimize your website for these keywords and attain growth goals faster.

Author Bio

Mark

Mark is an experienced webmaster associated with the best SEO company in India . He has worked on SEO projects of all levels and from different industry segments.

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